“Don’t Be Cruel was to Bobby Brown what Control was to Janet Jackson – a tougher, more aggressive project that shed his ‘bubblegum’ image altogether and brought him to a new artistic and commercial plateau. With My Prerogative and the title song, Brown became a leader of new jack swing – a forceful, high-tech blend of traditional soul singing and rap/hip-hop that’s also associated with Guy and Brown’s New Edition colleagues, Bell Biv DeVoe. Brown had been a strong advocate of rap since his days with New Edition, and on Cruel, he did even more rapping than before. But for all the tough-mindedness he exhibited on his new jack hits, the charismatic Bostonian hadn’t lost his love of sentimental, old-fashioned R&B romanticism – and he definitely excels in that area on his hits Every Little Step, Roni, and Rock Wit’cha” (Henderson).
“Much of Cruel was produced by the ubiquitous production/songwriting duo L.A. Reid and Babyface, who’ve often been accused (and rightly so) of taking a formulaic, cookie-cutter approach to R&B. But here, their work is never less than inspired” (Henderson).